Introducing my new tee shirt range

"Look at my Girls"

I’ve had a load of fun creating my new tee-shirt range. I just love the style and sophistication from the early to late 1960s and this is where I have drawn my inspiration for this collection.  It was a period where women were becoming more confident, empowered and there was an increasing recognition of their contribution on the world stage.

From a style perspective:

  • There was the lady-like elegance inherited from the likes of First Lady Jacqueline Kennedy, the stylish Audrey Hepburn and the fashion icons like Jean Shrimpton;
  • The fun, youthful designs popularized by Swinging London, where music and fashion were spotlighted. It bought us the miniskirt, Twiggy and The Beatles;
  • Designers were inspired by pop art and space, and particularly the space-inspired designs of Pierre Cardin and André Courrèges featuring ‘astronaut’ hats and goggles;
  • And, eastern-influenced hippie styles of the late 1960s became prominent.

While the styles were certainly memorable, the thing I’ve tried to capture in this range is how women cared about how they looked. While the role of women in the 1960s was evolving, since this time women have secured a far more balanced position and voice on the world stage (at least in Western society).  But, I do though sometimes think we’ve lost some of that style that made earlier periods special.

I created this range because I think it’s both important to recognize our past and also to celebrate looking good and caring about doing so. And why have I called the range “Look at my Girls”? Well, when you are a women in you 50’s it never hurts to give your husband a little more encouragement. 😉

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